you seemed to be worried about competition, but lets face it, people who are going to buy a base program (rather than get it dynoed etc, and have a custom program made) are most likely going to chose to buy it from someone they're have good relations with in the past. not who's ever made 2 more rwhp on someones car that could be completely different than mine. in the end, marketing comes down to customer service, unless you have a monopoly (which ashz and z1 no longer have).